Trade marks were invented for commercial purposes. They help protect a brand so that no one else can financially benefit from them. Some brands have become so successful that they are used by people without realising that they are trade marks.
There is an upside and a downside
It's hardly easy being a startup. There's lots of competition and resources can be limited. But shouldn’t you be looking ahead and registering your trade mark? When you're a startup, much of your time can be spent fine-tuning your product and perfecting your pricing. With so many
IP is essentially a person's work that needs to be protected so that no one else can financially benefit or gain recognition for the work. There are four types of intellectual property (IP) which are listed as follows:
Copyright - Protection automatically granted to authors
Fitbug and Fitbit are two companies trading in digital fitness. Fitbug, a UK based company, started to trade in 2004 while Fitbit, a California based company, was founded in 2007. Since then, they have both been developing a series of wearable digital fitness products.
The slogan “JE SUIS CHARLIE” has swept the globe fuelled by supporters of freedom of expression following the Charlie Hebdo magazine terrorist attack in Paris on 7th January 2015. Sadly opportunists are already trying to exploit this for commercial gain and attempts have been