Building a brand takes a lot of work. After all the effort and hard labour you’ve put into creating your distinctive brand, it’s not pleasant to find out someone is using or manipulating the materials you’ve created. If you’ve registered a trade mark and someone is usingRead more
Does the use of a trade mark in Google Adwords considered to be an infringement? What about the use of trade marks as keywords to trigger an ad on Adwords?
Early last year, Samsung gained some positive coverage within the marketing industry for running the ad shown below.Read more