Good design lies at the heart of any good business. An excellent design transforms a product into a brand- think Coca-Cola’s distinctively curvaceous bottle or the iPhone’s iconic product design- so it’s important to protect the appearance of your product. The most common methodsRead more
Building a brand takes a lot of work. After all the effort and hard labour you’ve put into creating your distinctive brand, it’s not pleasant to find out someone is using or manipulating the materials you’ve created. If you’ve registered a trade mark and someone is usingRead more
It is often believed that the only way to effectively protect your company’s sign (name, slogan, logo, colour, shapes etc) is to obtain a trade mark registration. This might be true in most cases, but in others it is also or only possible to protect your sign through other intellectualRead more
Filing a trade mark registration can be an expensive process, so it is unsurprising that many people question whether they should try to reduce costs by filing the application themselves, rather than employing a trade mark attorney. However, it is important to weigh up the potentialRead more
Does the use of a trade mark in Google Adwords considered to be an infringement? What about the use of trade marks as keywords to trigger an ad on Adwords?
Early last year, Samsung gained some positive coverage within the marketing industry for running the ad shown below.Read more
Attention business owners and entrepreneurs! As of March 23rd 2016, there’s a few changes being made to EU trade mark registration. If you’ve registered a trade mark in the EU or you were planning on doing so, you might need to take notice of a few changes.
Registering a tradeRead more
Your company name is important for a number of reasons, and can make a significant difference in terms of success. It can make your brand well known and that is something every company wants, as it drives traffic and sales.
So what does your name need to convey:
In simple words, a non-disclosure agreement (NDA) protects the trade secrets of an individual or company from plagiarism or exploitation. They identify what information can be shared with another party and establish how it can or cannot be shared.
NDAs are commonly used nowadays.Read more
As a growing number of people start their own businesses, they have to understand the basics of various matters which will affect their business. One area that needs to be understood by entrepreneurs is intellectual property (IP). In this post, we'll be defining the differenceRead more
For many people there can be some confusion surrounding the terms trade mark and domain name, and this blog hopefully clarifies both terms as well as encourage startups and existing businesses to use companies with expertise in these areas.
Will a trademark give you right over a