Many new entrepreneurs are very secretive of their new business idea. Their thinking is that if they were to share a business idea with others, they risk being copied. This is sometimes an unfounded fear and it is worth understanding how your startup can be legally protected and whatRead more
Good design lies at the heart of any good business. An excellent design transforms a product into a brand- think Coca-Cola’s distinctively curvaceous bottle or the iPhone’s iconic product design- so it’s important to protect the appearance of your product. The most common methodsRead more
It is often believed that the only way to effectively protect your company’s sign (name, slogan, logo, colour, shapes etc) is to obtain a trade mark registration. This might be true in most cases, but in others it is also or only possible to protect your sign through other intellectualRead more
Does the use of a trade mark in Google Adwords considered to be an infringement? What about the use of trade marks as keywords to trigger an ad on Adwords?
Early last year, Samsung gained some positive coverage within the marketing industry for running the ad shown below.Read more
There have been plenty of great mobile apps in recent years that have gone on to be huge successes. Some could say that app development is in its ‘golden age’ right now. The app market is huge, and by the end of next year, there will be almost 2 billion smartphone users worldwideRead more